If you are passionate about transforming communities with a mission-driven organization, then we have the opportunity for you!
Lutheran Immigration and Refugee Service (LIRS), is seeking a Director for Communications and Marketing (DCM) who will provide vision and leadership to advance brand visibility; strengthen thought leadership; influence public opinion; and inspire engagement. S/He will ensure all communications are compelling to target audiences and meet the highest standards of quality and consistency.
The DCM will lead and motivate a team to focus on public relations, marketing, multi-media, and creative services, and serve as a strategic partner within the organization to ensure the implementation of strategies and tactics that affectively attract constituents to engage with the LIRS mission. The DCM will direct efforts to increase LIRS visibility, presence, and support through the development and implementation of LIRS corporate communications, branding, marketing, and constituent engagement programs and among multiple constituent communities including church bodies, local congregations, partners, other organizations and ministries.
• Develop, set and guide the strategy for communications and marketing, to include website, digital marketing, media and public relations messaging and collateral to consistently articulate LIRS's mission and ensure that LIRS is viewed as the leading source, disseminator, and conduit of information within the immigration field, network and constituent base. • Develop and implement a strategic media plan to reach and stretch LIRS' media relations goals • Cultivate personal relationships with journalists through one-on-one meetings, briefings, and regular phone and email communications to help grow LIRS' media presence and brand awareness • Acts as Chief Spokesperson and contact for all media outreach • Pitch news stories of LIRS work, programs and events; produces press releases and other materials to engage media • Craft and curate the LIRS brand through strategic communications and marketing planning and creative direction. • Sets goals, monitor work and evaluate results to ensure that departmental objectives and operating requirements are met and are in line with the needs and mission of the organization. • Initiate, direct/oversee, and evaluate strategic multi-media campaigns and activities, including but not limited to, digital marketing, media relations, organization representation, publications, websites, and social media that advance the LIRS brand with target audiences. • Partner with senior leadership, and key staff on messaging strategies, cultivating leadership "voices" and leveraging opportunities to raise visibility of LIRS and its positions. • Engage and equip LIRS staff and board with stories, key messages, understanding of target audiences, and marketing resources. • Track innovations and trends in marketing and communications; monitor trends and developments in public opinion, both national and audience specific, regarding immigration issues. • Other related duties as assigned.
• Undergraduate degree in marketing, communications, public relations, or other relevant degree or equivalent experience; graduate degree in Communications or Business Administration strongly preferred. • 7-10 years of progressive work experience in marketing, communications, media and public relations or related field with at least 5 years of progressively responsible experience managing staff responsible for social media, communications and/or marketing. • Exceptional communication skills, able to listen actively; speak and write persuasively and inspirationally. • Acts as key strategic advisor to President & CEO on all media opportunities, including positioning and preparation of the CEO for interviews and other press engagements • Develop creative strategies for communicating with journalists in addition to and beyond traditional news releases. • Exceptional strategic thinking and analytical skills; able to discern, plan, and evaluate courses of action. • Exceptional creative direction skills; able to ensure translation of the brand's image and voice into compelling marketing collateral and publications. • A high degree of initiative; able to conceptualize, articulate, and cultivate collaboration in innovative strategies. • Ability to manage, inspire, and lead staff, and to manage and inspire "up" - successfully involving leadership and other influencers in marketing and communications. • Experience designing, implementing, and evaluating effective integrated marketing campaigns preferably in a faith-based and/or cause-based context at both national and local levels. • Experience overseeing, analyzing, and applying market, audience, and stakeholder research. • Demonstrated ability and success in the planning, development, and implementation of websites and other online vehicles. Experience and knowledge of working with technical team/production managers to extend traditional programs/media collateral to the web.
Headquartered in Baltimore's beautiful Inner Harbor, with offices in Washington, DC, Lutheran Immigration and Refugee Service (LIRS) is a national faith-based organization with an 80-year history, a budget of $45 million per year, and approximately 80 headquarters staff.
LIRS is widely-recognized for its expertise in implementing federal programs on behalf of refugees and migrants living within the borders of the United States. Working with and through partners across the country, LIRS resettles refugees, reunites children with their families or provides loving homes for them, conducts policy advocacy, and pursues humanitarian alternatives to the immigration detention system.