Digital Marketing Manager |
| Location: | Baltimore, MD |
| Exempt/Non-Exempt: | Exempt |
| Benefits: | An excellent benefit package is offered. |
| Employment Type: | Full Time |
| Office: | Baltimore |
| Description: | If you are passionate about transforming communities for migrants and refugees with a mission-driven organization, then we have the opportunity for you! Lutheran Immigration and Refugee Service (LIRS), is seeking a Digital Marketing Manager who will be responsible for implementing creative online marketing strategies including, search engine marketing, email marketing, social media and website content updates. S/he will work across the organization to design and support various digital marketing projects. The Digital Marketing Manager will support the broader needs of the Communications team including management of various communications and marketing related projects. |
| Duties: | • Develop and produce visually compelling, creative marketing and communications materials; develop custom landing pages for special events, projects, campaigns.
• Implement creative digital marketing strategies and email marketing campaigns to support organizational mission and strategic objectives, with an emphasis on broadening awareness of our programs and supporting fundraising efforts.
• Work collaboratively to execute, and evaluate e-mail, social media, and display advertising campaigns; manage Google Grants campaign, website redesign, and web based vendors.
• Assist with writing, creating, editing, delivering and optimizing a range of digital communications materials.
• Manage content, copy, layout and design for the LIRS website; creates and repurposes content for website and social media sites.
• Monitor digital media trends and brainstorm strategies to grow audiences and improve web based performance; manage web based metrics, establish and monitor benchmarks to measure impact. Bring new ideas, tools, and insights to the table. |
| Qualifications: | • Bachelor's degree in related field required.
• Four years related experience in marketing/communications, digital media, online communications, or a related field, preferably in a non-profit or cause based organization.
• Exceptional writing and editing skills, and the ability to develop messaging and deliver information in a compelling manner.
• Demonstrated knowledge of online marketing communications strategies and tactics, digital trends and technologies.
• Experience with content management systems (preferably Luminate, WordPress), SEO, Google Analytics, and graphic design applications (preferably the Adobe Creative Suite).
• Knowledge of basic HTML
• Experience in tracking and analyzing data and trends
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to navigate and collaborate with a diverse workforce.
• Commitment to LIRS's core mission and values and an ability to model those values in relationship with colleagues and partners; commitment to empowering refugees and migrants.
Organization Summary:
Headquartered in Baltimore's beautiful Inner Harbor, with offices in Washington, DC, Lutheran Immigration and Refugee Service (LIRS) is a national faith-based organization with a 77-year history, a budget of approximately $58 million per year, and over 100 headquarters staff. LIRS is widely-recognized for its expertise in implementing federal programs on behalf of refugees and migrants living within the borders of the United States. Working with and through partners across the country, LIRS resettles refugees, reunites children with their families or provides loving homes for them, conducts policy advocacy, and pursues humanitarian alternatives to the immigration detention system. Application Instructions: To be considered, please submit a resume and cover letter by close of business Monday, June 27, 2016, via http://lirs.iapplicants.com/ViewJob-735761.html. For more information about LIRS, please visit www.lirs.org. Lutheran Immigration and Refugee Service provides equal employment opportunities to all, without regard to race, color, religion, sex, national origin, age, disability or genetics. |
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